The pairing of Richmond and the James River creates a one-of-a-kind setting for a festival that has firmly entrenched itself on the annual calendar in Richmond.

Dominion Energy Riverrock enters its 17th year, with a weekend-long festival that promises something new even for seasoned attendees.

While festival-goers can still expect what has been offered in years past, including outdoor competitions and concerts along the river, this year’s event will also host a new dog agility competition, skimboarding demo pool, and even a new layout. 

Nan Callahan of Sports Backers, the festival’s event organizers, said attendees should expect “to see a lot and have the opportunity to try a lot.” 

Callahan explained there is a range of activities to both see and experience at Riverrock. 

“We have paid participant events from trail runs, to mountain bike rides, kayaking, yoga, and dog jumping,” she said. “We also have plenty of spectator events where you can watch professional athletes, and then we have Adventure Zones where you can try some of the activities you’re seeing for free.”

The festival remains free for to attend, with the goal of growing the community's love for the outdoors. Spectators will have opportunities to try their hand at outdoor activities like stand up paddleboarding, kayaking, slacklining, and rock climbing, all at no cost.

“It feels great to know our community is so passionate about being active and enjoying our outdoor amenities,” Callahan said. “The more groups we connect with and work with, the more enthusiasm we can drum up for living an active lifestyle and taking care of our outdoor resources.” 

Along with enjoying and celebrating Richmond’s outdoor resources, Riverrock will showcase local breweries, food vendors and musicians. Hardywood Park Craft Brewery is brewing a custom beer for the event, Riverrock Pale Ale, which will be available at their taproom throughout the festival. 

The music stage will host Richmond’s own Garden Variety String Band, which has been recognized as the best bluegrass band coming out of the city by RVA Magazine. 

The festival strives to represent every identity that Richmond holds; foremost, its connection to the outdoors, but also the curiosity and simple togetherness this city exhibits so well.

Meghan Keogh, the event director, said that adding new events and expanding the festival’s footprint encourages attendees to engage in the different opportunities available. 

“By expanding into new spaces and introducing fresh events, we’re creating more opportunities for people to engage with the outdoors and Richmond’s vibrant riverfront,” she said. “Whether you’re racing, relaxing, or just exploring, there’s something for everyone to enjoy.” 

The event will start on Friday evening and run through Sunday. A full schedule is available at the event website.

(Dominion Energy is a sponsor of The Richmonder, but did not influence or review this story.)